Copy: Minimize Impact / Maximize Weight Reduction / Humanize Mobility - Toyota believes that technology is only truly advanced, if it advances the lives of people using it. That’s why we’re working on vehicles like the 1/X. An advanced vehicle that maximizes weight reduction, minimizes impact on roads and the environment, and in the process, humanizes mobility. Another way we’re working to Minimize the bad. Maximize the good. Humanize mobility.